Here’s this week’s list of rapidly trending topics, insights, and analysis.

No need for an intro, let's dive right in.

Topic #1

Migraine Mask

Migraine masks are like wearable ice packs filled with gel.

You keep them in the freezer, and when a migraine strikes, you can wear the mask around your head to get cooling relief (I'm a big fan myself).

This product has gained popularity mainly because of TikTok. People have made videos about these masks, and these videos have racked up over 1.3 billion views.

TheraIce Rx is one of the leading brands dominating search on both TikTok and Amazon.

People searching for "TheraIce Rx" have shown a huge increase of 1829% over the last five years. Their migraine mask from TheraIce Rx brings in around $22,000 every day on Amazon.

What's Coming Next?

Migraine masks are part of a bigger trend involving devices for managing migraines.

Searches for "migraine devices" on Amazon have over 20,887 in just the last 30 days.

Why is this happening? First, migraines are becoming more common in the US.

Last year, more people experienced migraine attacks than ever before. And the strength of these migraine attacks is also on the rise.

Above is a recap from the TikTok advertising console last week for the hashtag #migrainesymtoms.

Now, around 50% of migraine cases are considered moderate to severe (compared to just 22% in 2004).

Noteable Mentions

Prominent products in the migraine relief arena include Migraine Relief Nasal Inhalers (averaging $14,803.20/month) and Aculief, a hand-worn acupressure device ($17,811.09 last month), showcasing diverse strategies for addressing migraine challenges.

Topic #2

Microcurrent Facial Device

Microcurrent facial devices stand as beauty implements that dispatch low-level electrical currents to facial muscles and skin cells.

These currents work to fortify facial muscles, thereby firming the skin and minimizing wrinkles.

The recent fascination with this product can largely be attributed to the innovative startup behind Theragun, known as Therabody.

(Searches for the "Theraface Pro," Therabody's microcurrent facial device, have seen a remarkable surge of 2831% over the last five years.)

At no surprise, TikTok blew this trend up driving a ton of traffic towards Amazon with doctors 'honests' reviews about the trend.

A prominent microcurrent facial device garners an estimated monthly revenue of around $134,000 through Amazon.

What's on the Horizon?

Microcurrent facial devices are seamlessly woven into the overarching trend of Face Care Tech.

Let's delve into two instances of trending face care tech products with some impressive numbers.

LED face masks represent electronic facial masks that deliver non-invasive light therapy (this one does $57,000 / month)

Skin therapy wands harness high-frequency currents, which exterminate bacteria and ignite cellular turnover (Solawave, the powerhouse behind the product, achieved a remarkable $75,000/month with their facial wand, mere months after its April launch).

Topic #3

Pickleball

Pickleball paddles serve as specialized equipment used in the sport of pickleball, combining elements of tennis, badminton, and table tennis.

The recent surge in interest in this product is largely attributable to market leaders such as Franklin Sports and Onix Sports, who have introduced innovative paddle designs and materials.

(Searches for "pickleball" have skyrocketed by 7080% over the past 2 years.)

A popular pickleball paddle model generates an estimated monthly revenue of approximately $780,000 on Amazon.

In the lively realm of TikTok, complete with its viral dances and quirky trends, even full-fledged professional leagues like the PPA are making a splash, reeling in millions of views and propelling the game into the spotlight.

What Lies Ahead

Pickleball paddles are just the tip of the iceberg of the ever-evolving Pickleball Equipment movement.

Speaking of pickleball gear:

1. Pickleball shoes from Asics are cruising at an impressive $140,000+ per month on their primary listing, with K-Swiss hot on their heels.

2. Pickleball nets are holding steady with an average monthly revenue of $56,631.

3. And let's not forget pickleball balls – the top listing, courtesy of Franklin Sports, is scoring a whopping $100 million annually on Amazon.

Bonus: Exploding Brand Spotlight

Xero Shoes

Xero Shoes stands as a direct-to-consumer footwear startup that specializes in crafting lightweight shoes.

Their footwear boasts a slim and level sole, aiming to replicate the sensory delight of walking barefoot.

With an annual growth rate hovering around 50%, the company's progress is notable.

These particular Xero barefoot shoes pull in an approximate monthly revenue of $218,000 through Amazon.

TikTok Influencer Strategy

Xero Shoes' impressive growth is partly thanks to their strong TikTok creator program.

They pay athletes and active people with lots of followers to try on their shoes and make videos with them. One TikTok video they did got over 500,000 views and 22,000 likes.

Looking ahead

Xero Shoes aligns with the overarching trend of Everyday Barefoot Shoes.

Historically, barefoot shoes predominantly catered to the athletic niche (runners, hikers, etc.).

However, the allure of barefoot shoes is currently on the rise (searches for barefoot shoes have surged by 209% in the past five years).

Numerous startups are now introducing "stylish" and "trendsetting" barefoot shoes fashioned for everyday use.

Among these, Be Lenka Barefoot and Wildling Shoes emerge as two prominent examples.