Good morning and welcome to September, the month when everyone stops complaining about the humidity and starts complaining about their fantasy football injuries.

Here’s this week’s list of rapidly trending topics, insights, and analysis from Amazon and TikTok.

Topic #1

Discoloration Serum

Discoloration serums are skincare products that treat hyperpigmentation and uneven skin tone.
 
Videos featuring discoloration serums have over 85 million views on TikTok.
 
Interest in this product category is growing mainly because several DTC brands have recently launched discoloration serums and trending well on TikTok.

I took an average of the top 20 serums on Amazon and they are generating an estimated $10,233,092 monthly.

What's Next

Discoloration serums are part of the Skin Tone SkinTok meta trend.
 
The #skintok hashtag has over 15 billion views on TikTok.
 
And we are seeing growing demand for products designed to improve skin tone.
 

Good Molecules generates an estimated 186K / month on Amazon from this listing.

Examples of trending products in this category include:
 

Glowing sunscreen, with its pearlescent finish, has seen a 3167% increase in searches over five years.

Bronzing drops, used for a subtle color and glow boost in moisturizers or serums, have experienced a 5000% surge in searches over 24 months.

Barrier creams, protecting against irritation and dryness, have seen searches rise by 154% in the last five years.

Topic #2

Montessori Toys

Montessori toys are educational playthings designed to promote independent learning and development in children (No kids in the picture at the moment on my end - but I see huge opportunities for new brands to tap in here)

In the world of social media, Montessori toy videos have amassed an impressive 75 million views on platforms like TikTok + Instagram in the past year.

In a Montessori-style school, you’ll see miniature versions of objects like sewing machines and kitchens. The goal is to have kids playing with things they’ll see “in the real world” every day.

The Montessori trend extends beyond some toys, with products like books, cutting boards, bookshelves, and beds gaining significant popularity.

For instance, one notable Montessori toy brand generates a substantial $188K per month in sales on Amazon.

What's on the horizon

Montessori toys are a pivotal component of the Educational Play Euphoria trend.

The #MontessoriPlay hashtag has gained significant traction on platforms like Instagram, with millions of posts showcasing these educational toys.

The demand for products that foster early childhood learning and development is on the rise.

The debate between traditional education and Montessori is igniting controversy and dividing the internet.

Examples of other trending products in this category include:

1. STEM-based building kits, generating an average monthly revenue of $88K, cultivate creativity and problem-solving skills.

2. Sensory play items, with an average monthly revenue of $49K on Amazon, are crafted to stimulate a child's senses and motor skills.

3. Montessori-inspired furniture, bookshelves, blankets, and learning tools offer a comprehensive learning experience.

Topic #3

Freeze Dried Skittles

TikTok always keeps me on my toes!

Now, Freeze-dried Skittles are the newest sensation on the platform, grabbing everyone's attention with their unusual texture and, well, flavors...I think.

Videos showcasing freeze-dried Skittles have amassed a staggering 150 million views on the platform, reflecting the skyrocketing interest in this innovative snack

The video that kickstarted this entire trend in June has amassed a staggering 20 million views to date.

This surge in popularity can be attributed to a wave of Amazon products introducing exciting variations and flavors of freeze-dried Skittles to the market such as Setenty Farmz, KD Supplies, and RJ Pantry, sparking a newfound enthusiasm among consumers.

Best part? The Freeze-dried Skittles you see below cashed in $385K on Amazon in August. Maybe I should've been in the candy game instead of my day job. Opportunity missed?

So, what's next in this crunchy saga?

Freeze-dried Skittles have become a prominent element within the Snack Sensation trend on social media.

The #FreezeDriedSnacks hashtag boasts over 10 billion views on TikTok, indicating a fervent community of enthusiasts eager to explore unique freeze-dried treats.

As the demand for innovative snacks continues to surge, we anticipate that freeze-dried Skittles will maintain their position at the forefront of this exciting trend.

The real winner in all of this? Freeze dryers, now soaring in popularity thanks to the TikTok freeze-dried snacks trend, with over 100K monthly searches on Amazon and a leading listing earning a whopping $1.2M per month.

So, have you given these a taste test yet?